This week I’ve been thinking a lot about self-publishing. The ability of Amazon to capture books in their magic butterfly nets and trap the words inside their lovely Kindles means that writers have a realistic alternative to wading through the months of submission and rejection (a process which, almost invariably, ends up with them having nothing published, but having contributed considerably to the coffers of the nice people at Rymans who sell the Big Envelopes). More and more writers are thinking why bother? And there are good reasons for feeling that way. The perception is that mainstream publishing is getting increasingly risk-averse. Publishers are prepared to spend money on books by posh girls with famous sisters and even more famous bottoms, but not so happy to risk an outlay on a new novel by an untried writer.
If your book doesn’t fit easily into a neat marketing box, there’s even more encouragement to go it alone. Across web forums, writer’s conferences and writing courses, new writers are repeatedly told that they must be able to describe their book in a single sentence. To attract the capricious attentions of a mainstream publisher you have to have that instant-appeal marketing hook.
I’ve also been told, by an editor for a major publisher, that she expects writers to be able to explain what genre their book fits into and where it would sit in the market. That is just one person’s view, but a person who should know of what she speaks. So, if you’re writing a sort-of literary rom-com based on Shakespeare but with added maths, for example, you might decide that it’s easier to sell your novel directly to readers than to jump through that particular hoop. It’s a problem a lot of writers face – two others describe their own responses to this particular publishing headache here and here.
The economics of self-publishing, at least in e-book form, are also looking increasingly enticing for writers. Advances from publishers for new writers tend towards the modest. Publishing directly to Kindle through Amazon gives you a much bigger share of the cover price. In principle, it’s perfectly possible to make more income from e-publishing a book independently and selling fewer copies at a lower price, than if you published through a traditional publisher.
Despite having made a stunningly convincing arguement in favour of self-publishing, I still don’t wanna. In traditional “Alison does like a numbered list” style, here’s why:
1. It’s possible to make better money, but possible is not the same as easy.
I’m a totally unknown writer, and I’d be publishing without any marketing support behind me. Now there’s stuff I could do to promote a book at very little cost. I can tweet. I can blog. I can bully close personal friends into buying it. I reckon that between this blog, Facebook, Twitter and good old-fashioned real-life (you know where your parents and the old people live), I can put information out directly to somewhere in the region of 1000 people. Now, they won’t all buy the book. 1% of those people buying it would be 10 people. 10%, which is probably ambitious, would be 100 sales. That’s charming, but several orders of magnitude below what you need to get a book to the tipping point where word of mouth sends it on its way.
So I’d try other stuff: getting reviews from friendly blogs, encouraging Amazon reviews, making myself a proper glossy website, making myself a lovely shiny Amazon author page, trying to get some local press coverage – realistically I’d have to do a lot of that if I had an agent and mainstream publisher too, but I wouldn’t be doing it entirely on my own. And, at the risk of sounding overly focussed on the money, I’d be doing it while eating marmitey-toast paid for out of my advance.
2. There’s no such thing as a free-to-publish (and good and successful) book
So marketing is one problem. What about the actual novel itself? I could write the book, edit the book, draw myself a lovely little cover in Paint, and stick it up on Amazon. The problem there is that what I’d have published probably wouldn’t be a very good book.
To get a book to publishable quality involves a bit of cost. I’d definitely want a professional cover design. I’d probably want the book professionally edited. That’s expensive. Even non-commercial critiquing services (like the RNA‘s fabulous New Writer’s Scheme of which I’m a very proud member) aren’t free. To self-publish a properly finished, professional-looking book, even as an e-book only venture, involves some investment, and, unless my numbers come up (which would involve me buying a lottery ticket, which I don’t because I, y’know, have a basic understanding of probability) I’m not really in a position to fork out that money.
3. Good enough isn’t good enough (for me)
Without the costs described above, particularly professional editing, would I be confident that my novel was good enough to put out there? Writers develop – I definitely hope to be a better writer in the future than I am now. The book I’d be e-publishing at the moment is my first completed novel. That inevitably means that I’ll look back on it in the future and see lots of things that could be improved, but I don’t want to look back and wish it had never been published. It might be a novel that I’d be proud of on the day I sent it out into the world, but would I still be proud in two or three years time?
Part of this is about my personality. I’m a perfectionist. I have high standards – that’s part of the reason that I’m good in my regular money-earning job as a trainer. I have high expectations of students, and generally find that if you set a bar just above what people think they are capable of, they will exceed their own expectations to achieve it. It also means I set high standards for my own work, and I do still see acceptance by a traditional publisher as a validation that I’ve achieved a particular standard. It’s would be a massive shiny gold star on the star chart inside my head. Perhaps the fact that that’s important to me is a weakness. Perhaps it’s just a view that’s getting out of date, but in my gut, it’s still how I feel.
So that’s why I won’t be self-publishing my first novel, and am, instead, about to embark on the long tortuous journey to repeated rejection. I applaud, wholeheartedly, all those people who are braver than I, and are going it alone, and I’d love to get your comments on the self-publishing quandary. I’d also love to hear from anyone who’s decided against, and from anyone else who thinks anything at all really about things. Comment away! And why not subscribe or follow the blog while you’re here? Good-o.