I had a plan for this week’s blogging. It was twofold. Firstly the blogging was definitely going to happen yesterday and secondly it was going to be about how David Cameron announcing that he doesn’t want a third term as prime minister isn’t news, and doesn’t demonstrate in any way that he’s a stand up guy who’s not motivated by ‘glory, ego or wealth’.
I would have been a good blog post; basically it would have pointed out that by ruling out a third term Cameron has created a whole chunk of news coverage based on the unspoken assumption that he’s going to win a second term, and secondly I’d have argued that Cameron is vulnerable to a leadership challenge straight after the election if he fails to win an outright majority for the Tories. At the moment an outright majority for any party looks like being a tall order, and so Cameron is shoring up his own position by discouraging potential rivals from challenging the incumbent leader too soon. Why would they risk it, if he’s going to stand down in a few years anyway?
But, having failed at the first part of my plan, a whole 24 more hours has now elapsed, so the tiny political hoo-ha feels even less like news, and I have become distracted by other things – primarily by how I think I might be doing social media wrong. I’ve suspected this for a while. Every time I find myself gathered with writing chums, either at conferences (occasional), places with cake (frequent) or, indeed, online (bascially all the time), the conversation invariably turns, at some point, to social media and How To Do It. And every time, I am slightly embarrassed to admit that I do not have a strategy. I basically live on facebook and twitter, and I do post links to blog posts and new book releases and I RT book related stuff that looks interesting, but mainly I just tell the world about my lunch or the shiny thing I’ve just seen and then sort of chat to people. I don’t have a system for checking who’s followed me or unfollowed me or isn’t following me back. I don’t really schedule tweets or statuses, although I use TweetDeck so I totally could, but it would involve deciding what I wanted to tweet more than 4 seconds before I tweeted it, and I don’t know what shiny thing I’m going to be looking at in the future, do I?
Somehow I seem to have found myself embracing social media in a weirdly luddite sort of a way. I like just chatting. I like seeing pictures of the weird stain that random people on the other side of the country have found on their carpet, and musing about what it might be and how to get it out. I like feeling that if I RT or share someone’s post it’s because I think it’s interesting and not because I’m trying to get a certain number of reciprocal retweets every day. I like having a place (albeit a virtual place) where people who spend a lot of their time sitting on their own in their pyjamas can feel like they’re slightly connected to the world. I even quite like getting outraged en masse about some minor thing that does not matter at all, and then sort of sheepishly sidling away when we all calm down. Basically I like being social and chatting to people; I don’t really like to have a strategy for how I’m going to chat to get the most benefit out of it. Chatting to people is the benefit.
And here endeth today’s lesson. I had a blogging plan and I failed. I have no social media plan at all, and therefore can’t even say if I’m failing or not, which is nice I guess. How about you (especially you writer types)? Do you have a system for social media-ing and how does it work?
If you enjoyed these random musings and would like to read more by me, I also write actual novels and novella. Details here.